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Our Story

Welcome to Legendary Beauty Eartha

A unique boutique for women and men that celebrates the power of self-love.

Before we begin – do you realize how incredible you are?  How beautiful?  Do you fully appreciate the curve of your hips, the crook of your smile, and the softness of your skin?  Do you realize that right now, at this moment, at this time – you are divine? 

At Legendary Beauty Eartha, we believe in and advocate for aggressive, unrelenting, and unapologetic self-love and appreciation.  We believe that every woman and man walking this planet deserves to look and feel their absolute best, and feel comfortable and confident in the skin they are in.  

We believe in personal beauty standards – not societal.  We believe you should wear the clothing that makes your soul sing, you should pamper yourself with lotions and oils that soothe you, and we believe you should surround yourself with products that leave you feeling empowered and inspired.  

Legendary Beauty Eartha is more than a purveyor of fine skincare products for men and women.  Based in Fayetteville, North Carolina and established in 2020, we are more than an online store that offers sustainable, ethical, and exceptional hair oils, brushes, and wraps.  While we do provide a wide variety of self-affirming products designed to raise your spirit and ignite your self-confidence such as luscious body scrubs, comforting waist trainers, or supple t-shirts – our true business and purpose is to promote radical self-love and appreciation throughout every generation and gender.  

The team at Legendary Beauty Eartha wants you to know that there is nothing selfish or vain in expressing self-love and adoration.  We believe that by caring for your body and mind with products that help you look and feel your best, you are able to walk through life with your head high and help straight the crown of others who are suffering.  We believe that by properly loving ourselves and appreciating our own beauty, we are best able to help others love and appreciate themselves.  

Legendary Beauty Eartha is committed to offering you more than phenomenal skincare and self-care products – we are committed to delivering you the support and adoration you are deserving of.

Welcome, beautiful.  We’re so glad you’re here.

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